On January 12, 2026, Hoa Hiep Fish Sauce was honored to participate and showcase its products at the “Business Matching Event between Vinh Long Province (Vietnam) and Ehime Province (Japan).” This represents a significant milestone in the brand’s journey to affirm its position as a local specialty and seek opportunities in international markets—particularly a demanding market like Japan.
A Bridge for Vietnam-Japan Trade and Culture
The event served as a collaborative space for prominent businesses from Vinh Long and Ehime to promote economic cooperation and import-export activities. In the formal atmosphere of the ceremony, the Hoa Hiep Fish Sauce booth attracted substantial interest from Japanese delegates and partners.
At the event, Hoa Hiep introduced its traditional first-press (cot nhi) fish sauce lines. These products are fermented from the freshest anchovies, preserving a rich flavor and natural protein content—core values that Japanese consumers highly appreciate.
Hoa Hiep Fish Sauce: Quality Defines Trust
With the mission of providing products that are “Clean – Bold – Safe,” Hoa Hiep did more than just showcase products; the brand shared the story of Vinh Long’s traditional craft villages.
- Exquisite Flavor: Perfectly suited to the refined culinary standards of the Japanese people.
- Standardized Process: Meeting the strictest food safety and hygiene regulations.
- Elegant Design: Modernized packaging suitable for international gifting.
Aiming for Export Goals
Participation in this conference is a testament to Hoa Hiep’s continuous efforts toward innovation and integration. Through direct discussions, many businesses from Ehime Province expressed their deep impression of the traditional production processes and the quality of our fish sauce.
“We believe that with the culinary cultural similarities between Vietnam and Japan, Hoa Hiep Fish Sauce will soon be present on the dining tables of families in the Land of the Rising Sun,” a representative of Hoa Hiep Fish Sauce shared.
