Recently, at the Investment and Trade Connectivity Conference between Vinh Long Province (Vietnam) and Daejeon City (South Korea), the Hoa Hiep Fish Sauce brand had the honor of representing the province’s typical traditional products, introducing 60 years of culinary excellence to international friends.
A JOURNEY FROM A TRADITIONAL CRAFT VILLAGE TO AN INTERNATIONAL
AGENDA On the morning of March 12, 2026, in a formal atmosphere at the Saigon Vinh Long Hotel, the conference took place with the participation of provincial leaders and a delegation from the Daejeon City Council. This was an important event aimed at promoting economic and cultural cooperation between the two localities.
Amidst the space showcasing regional specialties, the Hoa Hiep Fish Sauce booth quickly became a focal point. With a history of over 60 years of formation and development in the Mang Thit region, Hoa Hiep brought to the conference not just bottles of pure, rich fish sauce, but an entire story about the culinary heritage of the Mekong Delta.
CONQUERING PARTNERS WITH QUALITY AND AESTHETICS
The South Korean delegates and businesses—who are known for their stringent food standards—showed special interest in Hoa Hiep’s natural fermentation process.
Regarding quality: The pure fish sauce drops, with natural protein content and no preservatives, received high praise.
Regarding appearance: The premium product lines, packaged in sophisticated glass bottles with meticulous design, proved that traditional Vietnamese fish sauce is fully capable of competing in high-end international markets like South Korea.
A BRIDGE FOR VIETNAMESE-KOREAN CULINARY CULTURE
At the trade session, a representative of Hoa Hiep Fish Sauce emphasized that maintaining the traditional 60-year-old fermentation method is the foundation for the product to meet the rigorous standards of the international market. Through this event, the company hopes to establish sustainable cooperative relationships, bringing the specialty of the Mang Thit region closer to consumers and distribution systems in Daejeon city.
Participating in this conference is a strategic step in Hoa Hiep’s market expansion plan for 2026. This is an opportunity for the business to grasp the tastes of international consumers, thereby continuously improving while still maintaining its traditional identity.
The success of Hoa Hiep at this investment and trade connectivity conference is not only a pride for the company itself but also contributes to elevating the value of Vinh Long’s agricultural products. With the companionship and support from leaders at all levels, Hoa Hiep is confident in continuing its mission of bringing the “Taste of Heritage” further onto the global food map.
